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Seleccion de Maestros: New in Cuban Range of Rums

Autor: Tino Manuel | Fuente: Cubanow | 12 de Julio 2012

Accustomed to the quality of Cuban rum, a new spirits is having a great impact on the market. Since its appearance, it distills the best among the best in terms of the experience of producers: the Seleccion de Maestros Havana Club rum.

With such name, this product is characterized for being the only one having 45 % of alcohol content, in addition to a long list of values.

The rum’s presentation in its country of origin took place during the 28th edition of Havana’s International Fair (FIHAV 2010), the most important of its kind in Cuba.

That same year, it was presented in Cannes, France, and now it’s going uphill among the Havana Club markets, which cover more than 125 countries, mainly in Europe among top buyers of this type of product, especially Germany.

The Seleccion de Maestros was created by Cuba’s leading expert, Jose Navarro, with the cooperation of Cesar Marti, Jose Luis Gonzalez, Tranquilino Valencia, Abel Morales and Manuel Calderon.

It’s an upper class team when it comes to define aging, bouquet, and other elements of rum as perfect as this one, considered the finish of the well-known Cuban Barrel Proof—exquisite per se.

Producers say that Havana Club International S.A. consolidates its Cuban nature with the Seleccion de Maestros, aimed at boosting the Ultra Premium Rum category, despite having a small, but elitist quota.

The previous brand, Barrel Proof, has received international awards in several competitions: the San Francisco World Spirits Award, the Beverage Testing Institute´s International Review of Spirits; and the International Wine and Spirit Competition—the most important with regards to spirits.

According to tasters, it has a beautiful amber color; a slight walnut, caramel and spice smell; it’s nice as a starter, and has solid flavor, in addition to having a pleasant finish—data assuring success.

A unique presentation, with reference to wood, tobacco, style and elegance, complete the product, which somehow justify the average price of 45 Euros a bottle, in lots of only 30,000 units a year.

However, masters of rum assert they are prepared to guarantee supply throughout the world, as acceptance and orders increase.

Now, Havana Club, a joint venture since 1993 between Cuba Ron and the French marketing firm Pernod Ricard, brings another exclusive product into play to complete a range of light rums: the Havana Club 7 años, one of the most famous on the company’s catalog.